Stress in the Clouds

Classic MadeByMagic on 'Stress In The Clouds' (SITC), using retro-futuristic components to create a whole new machine of sound. SITC fuses Old School Garage flavours with a Future-Sounds/R&B flair. Throughout we are seamlessly transported from one world to another by this 'machine of sound' powered by the witty and explosive lyricism set up right from the title.

With creative direction from MadeByMagic himself, we have visually represented the track’s essence with the use of clouds and a ‘cherry’ building.

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Collaborators: Nicole Mayes (Photography)

Photography

Creative Management

Visual Design

Campaign Content

Content Strategy

Creative Direction